As seen in episode 8, season 6 of Dexter – the Eliot Search Engine.
Just in case you wasn’t aware, no, this is not a real search engine, but unless you went directly to EliotSearchEngine.com you wouldn’t of realised this – it is in fact a clever way of getting you to this page on Facebook.
My case in point is the fact that ironically, if you search on Google for “eliot search engine” (at the time of writing this article) the website doesn’t even appear because it has been 301 redirected towards the aforementioned Facebook app page.
Ouch, bit of a blundering mistake on the part of someone’s marketing team, but to anyone who has a website with any brand worth, you’ll know that a lot of people come to your site VIA Google, but by typing in the URL. I know, sounds crazy doesn’t it? Why increase your own user journey by going via Google, rather than directly to the website in questions?!
Either way, it happens – just a shame the full traffic benefit that could of been reaped from this won’t be realised.