Search & Social Trends for 2012
The New Year is almost upon us, and for webmasters and site owners across the globe, the number one question is how web trends will progress in 2012 and what the impact will be. This year SEO “experts” were rocked by the “Panda” update to Google’s search algorithm. Can we expect any more important changes …
Google Quality Raters – Should You Be Worried?
If you have been following some of the more excitable SEO consultants out there you might be concerned about Google Quality Raters. According to some, you might think that Google is employing people to take a look at your website, or even just the snippet in the search result and move it up and down …
Eliot Search Engine (eliotsearchengine.com)
As seen in episode 8, season 6 of Dexter – the Eliot Search Engine. Just in case you wasn’t aware, no, this is not a real search engine, but unless you went directly to EliotSearchEngine.com you wouldn’t of realised this – it is in fact a clever way of getting you to this page on Facebook. …
Spam via ‘MTurk’ – Pay Peanuts… Get Results?
There are many different types of spam: in the past, the word referred exclusively to a tinned item of food comprising pork shoulder meat, salt and various other ingredients; in the 1990s, the term became synonymous with unwanted or ‘junk’ e-mail. Nowadays, the word spam has acquired a much broader meaning: the proliferation of any …
Google – Big Brand Penalisations
What do J.C. Penney, BMW and Overstock.com have in common? Aside from being big name brands in their respective fields, the answer is, somewhat peculiarly, that each has fallen foul of Google after trying on hats that were a murkier shade of white. “Hats?”, you may ask. Hats indeed. Not just any kind of hats, …
Google’s Farmer Update: What Does It Mean To You?
In an important announcement for online businesses, Google recently announced what could be one of the most significant alterations to their algorithm to date. On the Official Google Blog, the internet search giant stated they had launched a “big algorithmic improvement” to their ranking, which will noticeably affect 11.8% of their queries. Google also stated …