Search & Social Trends for 2012
The New Year is almost upon us, and for webmasters and site owners across the globe, the number one question is how web trends will progress in 2012 and what the impact will be. This year SEO “experts” were rocked by the “Panda” update to Google’s search algorithm. Can we expect any more important changes …
Spam via ‘MTurk’ – Pay Peanuts… Get Results?
There are many different types of spam: in the past, the word referred exclusively to a tinned item of food comprising pork shoulder meat, salt and various other ingredients; in the 1990s, the term became synonymous with unwanted or ‘junk’ e-mail. Nowadays, the word spam has acquired a much broader meaning: the proliferation of any …
Facebook Fan Pages – The Olé Switcheroo
Just as the business community was growing adept at utilising the phenomenon that is Facebook, the people in charge of the world’s leading social networking website introduced a change to Facebook Pages that could prove every bit as confusing as it might useful. Recent statistics suggest that there are at least several million Facebook Pages, …
The Importance of Facebook
Advertising can take various shapes and forms, with direct and indirect marketing tools having evolved over numerous decades. Although tried and trusted advertising models continue to reap dividends, the world of business is usually eager to embrace new methods and technologies, which currently include social media websites such as Facebook. Facebook was launched in February …