Finding out precisely what customers think of a business has often been problematic for companies in the past. What is the best way to find out whether one line of products is more pleasing than another, or whether the logo gives the right message, or how your brand compares to its competitors? Such burning questions need answering, but traditional means of market research can be expensive to carry out and intrusive to customers, like door-to-door or telephone research. Now there is an outstanding new business tool that can help – Google Consumer Surveys.

Google Consumer Surveys are fast, easy and reliable. Users can simply create a survey online in a matter of minutes, send out for responses and have the fully analysed results in days: no more spoiled or incomplete questionnaires to wade through. They are intelligently designed in order to dig down through layers to gain new information or ‘insights’ and get to the heart of the matter. Powered by Google, they are naturally suitable for use by everyone from the largest corporation to the village shop. Consumer Surveys can provide accurate research at a fraction of the time and cost of other research methods. Imagine how much further forward you can move your business when armed with the truth of what customers think.

Consumer Surveys are also designed to feel intuitive to the user. They simply come across questions when accessing premium online content – their completely anonymous answer gives instant access. No need for users to pay or sign in, it is a new business model where publishers get paid at $0.10 per response in the US, or $0.50 per custom audience response. Smart, quick and seamless, it is transformational technology – visit google.com/insights/consumersurveys to find out knowing how the truth can change your business.