Affiliates are considered to be a low risk digital marketing channel due to it being a commission based model, however, for every good affiliate that puts the time and effort in, there will be a handful that are willing to disrupt the industry with their not so ethical ways.
I’m not unearthing anything new here, but there are some areas of affiliate marketing that are more ‘scummy’ than others.
With the ’08 credit crunch came the upsurge in affiliate run voucher and coupon code websites, with this year seeing the most ever searches for “voucher codes”, ever.
If you perform a simple search for “Amazon Voucher Code” there are approximately 132,000 web pages that are returned in Google. Sure, some of these may just be for info only, or news articles, but if we take a look at the first three pages of Google, the VAST majority of the results are affiliate led